Nice to meet you! 👋

I'm a left-handed Canadian marathoner living in Ottawa, Canada with my wife Sara and our cats Mortimer and Josephine.

I've always been fascinated by patterns. Natural language, behavioral patterns, system flows. My background spans linguistics, computer science and business (strategy & entrepreneurship), in a continuous attempt to understand, anticipate and optimize the world around me.

I have over a decade's worth of experience in user experience, design, product strategy, intrapreneurship and innovation, in both agency and corporate environments. I've established and led teams and programs, including launching a cross-functional Innovation team at ReadyTalk, which showed tremendous impact within its first year.


I believe that the biggest risk in software development today isn’t whether something can be built, it’s whether customers value what the product provides, and are willing to pay to use it.

I believe that knowing why customers do things is more important than knowing what they do. I understand it’s often hard to get to the ‘why’, but I'm committed to the effort.

I believe that there’s no guarantee a given product will be a market success, but there are proven strategies and activities that will improve the likelihood it will.

I believe that when you start with an explicit vision and set of beliefs, you’ll never be disappointed with the results.

© 2019. All Rights Reserved, Andrea Hill.