Some of the work I'm most proud of.
Meeting Productivity Software
Could a web conferencing company expand its market by introducing a productivity tool that could improve ALL meetings? I led a small internal startup to find out.
READ MOREMain Goal:
Launch an internal startup using lean startup principles
Chat Software - Strategic Positioning
This two-phased strategic project helped my client understand how his product was positioned in the market, and what marketing and product changes he should make to achieve his growth goals.
READ MOREMain Goal:
Understand the product's position in the market and provide recommendations
In-Room Conferencing Hardware
ReadyTalk was a software company considering expanding into the hardware market, and they looked to me to explore the opportunity from a customer, market and operational perspective.
READ MOREMain Goal:
Build the business case for a new product
Is Live Streaming Video a Threat?
When Facebook Live, Blab and Periscope hit the scene, we wondered if we were facing the Innovator's Dilemma. Would a low-cost, inferior product disrupt our business?
READ MOREMain Goal:
Understanding the Jobs people are hiring different streaming platforms to Get Done
Event Analytics
Should we invest in a big product idea? Before taking the leap, the product team turned to me and my team to understand whether their customers really had the problem they were trying to solve.
READ MOREMain Goal:
Understand the biggest struggles in running online events; decide whether to build a particular feature
But wait! There's more...
How ‘Jobs to be Done’ Saved Us From a Costly Mistake
The product team was sure they were building what customers wanted.. until we talked to them
Prototyping in the Public Sector
Using prototypes to quickly learn about and improve the travel experience for public servants.
Not Every Industry is Ripe for Disruption. And That's Ok.
How Slack, Intercom, and Drift are Reinventing a Crowded Market
It’s not Live Chat, it’s Messaging
Want Growth? Don’t Look At Your Customer Data
Paying too much attention to today’s customers may make you blind to tomorrow’s.
Can Jobs to be Done Research and Personas Co-Exist? Should They?
You may have seen me at:
- SxSW
- The Lean Startup Conference
- Denver Startup Week
- Colorado Nonprofit Association
- or elsewhere!
